If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist. Internal linking is where one page links to another page on the same domain. Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results.
Site Speed
URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot.
Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site.
- On top of that, a GBP helps with getting reviews from customers, which is next on our list.
- On-page optimization for mobile friendliness often focuses on developing a responsive site.
- It has to do with promotion methods outside the boundaries of your website.
- Site structure refers to how you organize your website’s content.
- Write short and descriptive titles – A page title shouldn’t be long.
H1 Heading Audit Checklist
Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content. SEO plays a crucial role in ensuring your SEO Anomaly website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.
The truth is that it’s never been easier to improve your content and rankings using AI. (If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail). Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.
Check the keyword rankings of top-ranking pages
This helps you gauge the effectiveness of your on-page optimization and make necessary adjustments to your strategy. Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it. On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time.
Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic. They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less!
This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages. Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category.
And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags. They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content. Use relevant keywords and always include the main or secondary keywords in the description.
When creating content like articles or blog posts, it’s crucial to identify a target keyword for each. The target keyword is the main topic of your article and the term you want to rank high for. The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs). On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords. While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines.